Specialised

Drugs Advertising Law

Drugs, pharmaceuticals or medical products, including cosmetics are subject to particularly restrictive advertising requirements based on European law, prescribed in the Drugs Advertising Act (HWG). The intersections with the Act against Unfair Competition are fluid.

In advance we clarify with you possible strategies by which the application of the Drugs Advertising Act may be avoided. One example would be the use of general company advertising. We subject planned advertising, games of chance and additional gift campaigns to a fundamental individual review and ensure that the design is legally secure. If advertising of competitors breaches the Drugs Advertising Act, we pursue your claims including by court proceedings.

Drug advertising law issues in the context of advertising aimed at the profession or the general public, reminder advertising, misleading, white coat advertising, success guarantees, study design and study advertising are all covered in our professional work. We have also conducted many disputes with advertising associations and authorities active in the area of drugs both out-of-court and in court proceedings.

Weitere Schwerpunkte aus der Expertise "Intellectual Property"

Competition Law

The Act on Unfair Competition affects companies and traders in many situations. Every advertisement, every product design, every Internet presence or web shop has the potential for conflict. Warnings and court proceedings in this area are all too frequent.

Trademark Law

There are many forms of marks. You have a German word trademark or a community trademark? Your product is protected by a form mark? Or is a company slogan, magazine title or software designation concerned?

Design Protection

The aesthetic design of products is an essential feature for your success on the market. Is your product design protected as a national German design or a community design which you can enforce against competitors?

Technical Protection Law

Technical innovations are the origin of success – especially in Germany. In a global world, legal protection of research and development cannot be taken seriously enough. Have you the best possible protection for your invention?

Copyright Law

Our experienced media law team advises and supports the industry in operative daily business too. We are well practised in press and copyright issues.

Advisory Situation

You have received a warning? You are in litigation with a competitor or need strategic advice e.g. on the introduction of a product or drafting a license agreement? We support you in all important situations requiring advice on industrial property rights.